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IPG Mediabrands Relied on Employee Listening to Help Leaders Manage Through Change

Operating in over 130 countries, IPG Mediabrands, a part of the Interpublic Group, focuses on delivering integrated media solutions to clients across various industries, helping them achieve their marketing and advertising goals through strategic media planning and buying, digital marketing, data analytics, and more.

Customer EX Impact Award

  • The Challenge:

    • Resolve challenges integrating employee feedback due to significant organizational changes, including leadership shifts and restructuring.
    • Address ongoing struggles with team cohesiveness, communication, and change management.
  • The Solution:

    • Leveraged the People Insights Platform for extensive employee feedback capture across multiple listening events (onboarding, NPS, inclusion, engagement, and exit).
    • Developed action plans based on survey insights, integrating these plans with leadership performance goals and compensation.
    • Expanded use of dashboards for deeper data analysis across surveys, enhancing insights collection and visibility.
  • The Impact:

    • Identified resilience in team cohesiveness despite organizational changes via continued improvements in the seven metrics tracked in the People Sentiment Scorecard.
    • Addressed change management concerns by focusing on improved communication strategies.
    • Implemented small group listening sessions with the CEO, promoting transparency and engagement.
    • Launched an initiative to measure the effectiveness of communication and change management strategies through People Sentiment Scorecard changes based on future surveys.