JD Peterson
Chief Marketing Officer
JD Peterson is a seasoned B2B SaaS executive with over two decades of experience driving growth, developing brands, and unlocking innovation in the technology sector. JD brings a wealth of expertise in go-to-market strategies and organizational leadership, and is a veteran of the HR Technology space.
Most recently, JD served as CEO of Mathison, where he led the charge in helping companies build more equitable and inclusive workplaces through innovative technology and data-driven insights. Prior to Mathison, JD served as Chief Growth Officer at Culture Amp, where he helped scale the business into a global leader in employee experience. During his tenure, JD was responsible for all aspects of Go-To-Market including Marketing, Sales, Customer Service, and Revenue Operations.
Throughout his career, JD has held pivotal roles at several high-growth companies. He served as Vice President of Marketing at Zendesk, where he played a crucial role in scaling the company's global presence and transforming from a small startup to a successful public company. At Marketo, he was Vice President of Products, contributing to the development of their award winning marketing automation solutions. His leadership journey also includes executive positions at Trello, and Gatsby, where he consistently focused on building customer-centric teams and driving sustainable growth.
Beyond his executive roles, JD is an active startup advisor and investor, particularly through his involvement with GTMfund. His passion for fostering inclusive workplaces and mentoring emerging leaders underscores his commitment to creating impactful organizational cultures.
JD holds a Bachelor’s degree from Indiana University and resides in the San Francisco Bay Area.