Laura Sinkler, M.S.
Senior Data Analyst
With a background spanning SaaS, human resources, retail, and pharmaceutical industries, Laura Sinkler has consistently delivered impactful solutions by leveraging advanced analytics techniques. Her expertise includes data storytelling, visualization, and predictive modeling to drive informed decision-making and operational efficiency. As a Senior Data Analyst at Perceptyx, Laura conducts original research within specific customers, across industries, and within the marketplace, performing complex statistical analyses with large datasets in R Studio. She designs research methodologies to answer novel questions about employee listening and action, catalogs case studies, and creates visual and written representations of complex analyses. Laura's work involves automating critical processes, conducting marketplace research, and translating data into actionable strategies. Prior to Perceptyx, Laura held analyst roles at Paycor, Meijer, Wolverine Worldwide, and Booking.com, where she honed her skills in various aspects of data analysis and business intelligence. She holds a Master of Science in Business Intelligence & Data Analytics from Saint Mary's University of Minnesota and a Bachelor of Science in Business Administration with a minor in Human Resource Management from Southern New Hampshire University.