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Align Technology Elevated the Employee Lifecycle with Dynamic, Real-Time Listening

Align Technology is a global manufacturer of 3D digital scanners and Invisalign clear aligners used in orthodontics with over 21,000 employees worldwide.

Customer EX Impact Award

  • The Challenge:

    • Transition from an annual survey model to a more dynamic, real-time engagement strategy that includes consistent global lifecycle surveys and the capability for agile, ad hoc feedback collection.
  • The Solution:

    • Implemented global employee lifecycle surveys, including exit and a three-part onboarding survey, within the first nine months of partnership with Perceptyx.
    • Utilized Perceptyx’s self-service feature to launch customized surveys addressing specific regional and functional needs, moving towards quarterly global pulses to maintain focus on current business priorities.
  • The Impact:

    • Enhanced HR Business Partner discussions during exit interviews and improved onboarding processes, with plans to use a full year of exit data to develop action plans aimed at reducing attrition.
    • Notable increases in areas of development, recognition, and manager relationships as a result of targeted action plans based on survey insights.
    • Improved communication and development opportunities in specific markets, evidenced by the introduction of new communication formats and training following employee feedback.