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AMBSE Utilized Employee Listening to Achieve 92% Retention Rate for First-Year Employees and 95% Retention Rate for Senior Leaders

AMBSE is part of the Blank Family of Businesses and comprises the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and the PGA TOUR Superstore.

Customer EX Impact Award

  • The Challenge:

    • Address concerns around career growth, development opportunities, and organizational culture as revealed via previous engagement survey results.

  • The Solution:

    Revamped survey design to gain deeper insights into culture, belonging, growth, and performance management, leading to the introduction of targeted corporate HR initiatives, including:

    • A year-long leadership program for first-line managers.
    • Executive-level development opportunities and quarterly leadership development workshops.
    • A bi-annual promotion process and communication strategy for greater career visibility.
    • Appointment of the company’s first Chief DEI Officer, as well as the creation of 11 employee resource groups to foster a sense of belonging and enhance engagement.

  • The Impact:

    • Witnessed a significant 12% increase in overall engagement score within two years, reaching 86.8%, with marked improvements in performance management, growth, and development categories.
    • Achieved a 92% first-year retention rate and a 95% retention rate for senior leaders.
    • Saw notable gains in key survey statements related to career goals and intent to stay, with intent to stay increasing by 3% over two years.
    • Increased participation rates in surveys and listening events, improved company pride, morale, sentiment, and reduced employee turnover.